Profit Maximiser Review 2023: Our Honest Thoughts
Profit Maximiser was the first complete matched betting service online.
Their aim was simple:
They wanted to find all of the offers that were being posted to bookmakers and casinos, and then provide step-by-step instructions to teach users how to make a profit from them.
But just because they were the first, that doesn’t necessarily mean they are automatically the best…
In this honest Profit Maximiser review, we look at whether the product deserves to be called one of the best matched betting sites of the year.
What is Profit Maximiser?
Profit Maximiser is a matched betting service that helps you to make a guaranteed profit from free bet offers, casino deposit bonuses and more.
For those that are looking to get started with profiting from free bets and bonuses, Profit Maximiser shows you exactly how to do it step-by-step.
We always get people asking us:
“How can you do matched betting once you’ve completed the sign up offers? Don’t the free bets run out?”
The answer is a resounding no.
Thanks to something called reload offers, we’re able to generate profits from bookmakers and casinos day in, day out.
Profit Maximiser (trial available here) tells you exactly how to generate a profit on every single offer available on any given day.
How Does Profit Maximiser Work?
The way the service works is simple:
They post daily offers from bookmakers and casinos onto their website.
These offers include free bets, price boosts and more.
You are then taught how to make a low-risk profit on each offer via matched betting.
PM have a range of different tools available to help significantly increase your profits and efficiency, but we’ll get into those tools in a little more detail later on.
Profit Maximiser costs £97 + VAT (£116.40) per year, and you can get an all-access 14 day trial for just £1.
This is extremely good annual value compared to pricing from its closest competitors, which start at £150+.
“Are Profit Maximiser a scam?”
You would not believe how often we get asked this.
Their website is not as slick or flashy as its competitors, and this makes many people believe they’re a scam.
We can say this with 100% honesty:
Profit Maximiser is absolutely NOT a scam.
In fact, the site owner Mike helps you to try to recoup the entire cost of PM in a maximum of three days – although many users do it in just one.
The fact the website is a little more simplistic than others arguably means that they’re able to pass development and design savings onto you.
What is Included with Profit Maximiser?
There are a few different products included with Profit Maximiser and they have a number of other add-ons that are separate purchases.
It can be quite tricky to narrow down exactly what is included with each when you are first looking to join.
Let’s take a look at the tools they have on offer in more detail:
Unlike with our other reviews, we’ve flipped the ordering of this post because we feel Profit Maximiser’s biggest strength lies in casino offers and exploiting them for profit.
With casino offers there is typically something called variance.
Variance is the process of having ups and downs in your profit and loss, rather than a slow, consistent build up of profit that you typically see with regular matched betting (although the site teaches and promotes this method too).
Because the casino offers that Profit Maximiser promote are ‘+EV‘ (positive expected value), this means as long as you complete enough of them, you will come out with nice levels of profit.
If you’re lucky enough, you can also hit some huge wins…
The biggest win on Profit Maximiser came back in 2015, when an anonymous user sent in this screenshot:
If you can’t see that too clearly, it’s a win from a 20p spin from an offer that was posted on the Profit Maximiser website…
From that 20p spin, the user hit the jackpot and won an insane £597,136.92.
We’ve never seen anything like it, but it’s there for all to see – with proof of further screenshots on the Profit Maximiser site.
They’ve had several other big wins, with one win of over £200,000 coming around Christmas in 2016.
Obviously the regular user doesn’t tend to hit wins like this and you have to be very lucky, but it shows that the potential is there which it never is with regular matched betting.
Life changing wins can be rare, but great results happen daily on the site.
Here’s a recent win that was sent into us from a reader of this site:
And if you think that’s impressive…
Here’s another win the same guy hit on the same day:
It’s not life changing money…but it’s certainly life improving money!
Whilst we recommend just £100 to start with for matched betting, for hitting the casino offers (or the higher variance ones at least) we’d recommend a bankroll of £1,000 at an absolute minimum – and this is just for dipping your toes in.
As time goes on and you build up your matched betting bankroll, you will be able to allocate 0.5% of your bankroll to a single casino offer which means the amount you can risk will scale as your profits increase.
The more you’re willing to risk, the higher the estimated value of an offer and bigger chance you have of hitting a big win.
We know several full-time casino bettors via Profit Maximiser, and some are certainly enjoying the finer things in life despite never hitting anywhere close to a six-figure win.
We have hit some nice wins ourselves whilst completing offers from PM, such as this one:
After the remaining free spins were used, that one win was worth over £1,500 to us.
We do believe that Profit Maximiser are the perfect Oddsmonkey alternative if you’re more into your casino offers than sports betting offers.
We have also found that Profit Maximiser has been consistently the best for finding and exploiting loopholes (100% legally) on its forum.
The Profit Maximiser forum is situated on Facebook, which is really handy for those that don’t like signing up to too many websites or don’t like having too many windows open.
Being able to simply join a private Facebook group and interact right there on the social networking site can give an efficiency boost for some people.
This Facebook group is where the real magic of Profit Maximiser happens.
We aren’t sure there’s a more tight-knit community of matched bettors and bonus hunters anywhere in the world.
Sharing knowledge and experience at every opportunity, it really is a case of ‘two minds are greater than one’ – except instead of two minds, it’s thousands.
This Facebook group has also been the home for the discovery of a number of casino loopholes that have made people thousands of pounds overnight.
With these loopholes, it’s essential they’re found, tested and hit as hard as possible before they’re discovered by the bookmaker or casino.
With its competitors, we’ve found it’s often a case of being a bit too late to the party to make the huge profits – although there are always exceptions of course.
We’ve said before that we believe Profit Maximiser is by far the best site for making the most of casino offers, and they’re great for regular matched betting too.
Sports Betting Offers
It’s not just casino offers that PM are great at, it’s sports offers too.
Any offer that a bookmaker releases can usually be exploited for profit.
The site tells you exactly how to make money from these by using some of the tools below:
As well as the fact that Mike will email you all of the day’s bookmaker and casino offers (every day!) there is also a daily offer calendar on the site.
This is great for double-checking to ensure you haven’t missed anything, or also if you prefer to keep your inbox a bit more streamlined.
It’s also great for staying on top of offers that last for more than just one day – you may leave an offer for the day because you have seven days to complete it…
These offers become easily forgettable when you have many more to get on the next day.
The calendar is a God-send for staying organised when some days there can be so many offers you don’t know where to turn.
The Profit Maximiser oddsmatcher will help you to find close matches between a bookmaker’s odds and the odds that are currently available on a betting exchange like Betfair.
If you are new to matched betting, you may be wondering how we always know what to bet on…
We DON’T know!
Profit Maximiser post the offers, and the oddsmatcher finds us the best odds for the job.
We just follow the calculator that the site provides to input the correct back and lay stakes and find out what our profit will be before the event even takes place.
The oddsmatcher can also be used as arbitrage software.
This means you can guarantee instant profits, without even needing a free bet to do so.
Private Site Access & Tutorials
When you’re a member of Profit Maximiser, you will be able to access the site that is full of handy tutorials.
This includes written guides and videos.
When you’re new to matched betting reload offers, it can be tricky to pick things up at first.
When you have handy resources like these tutorials available, it becomes extremely easy to start making money online at a rapid rate with less stress.
They’re simple and to-the-point, meaning you can pick the process up in no time at all.
The guides are produced in written and video form, meaning you can follow the exact process to complete an offer in whichever format you prefer.
If you ever need any help or guidance on any aspect of Profit Maximiser, Mike (or one of his team) is available by email – even at crazy hours of the day sometimes.
We’ve emailed him late at night before and woken up to a response, although of course this can’t be guaranteed – the man needs some sleep!
Whilst almost everything can be found out via the forum or the website, some things such as billing information or general customer service may need private attention, and they’re really good at helping with this.
Profit Maximiser do have a range of add-on products but unfortunately these come with additional fees.
It is for this reason that we have marked the site down from a perfect 5 to 4.6 stars.
We awarded Oddsmonkey a perfect 5 stars because of their value-for-money, but Profit Maximiser do push them close.
However, they are exceptional products that we think deserve a mention here anyway.
Some of these products are truly unique and aren’t offered in any form by their competitors:
Profit Maximiser Matched Betting Software – this is an add-on product to PM, and includes a more advanced oddsmatcher, horse racing software, in-play odds software and dutching software.
Bonus Bagging – think of this as a dummy’s guide to matched betting. It is for newbies to this money-making method and will take you through all of the sign-up offers.
Accumulator Generator – this will generate you accumulators that are guaranteed to make a profit over a period of time. Yes, you read that right: guaranteed.
Each Way Sniper – this each-way horse racing software allows you to exploit ‘extra place’ horse races to hit potential huge wins for minimal risk. We now have a full and detailed Each Way Sniper review if you wish to find out more.
EV Maximiser – this casino offer software helps you to understand which offers are profitable and which are not. EV calculators on the internet are mostly inaccurate, you need to be able to simulate millions of spins instantly and that’s exactly what this is capable of. It will tell you how many times you will bust out and how much profit you should make on average. Check out the latest offers on EV Max here.
Betfair Renegade – this finds value bets at the exchange – that’s odds that are overpriced. By betting on these you should get a long-term profit and many do see this.
Betfair Sniper – this horse racing software helps you to trade swings ‘before-the-off’ to lock-in profit and even hit potential huge wins if you underlay.
Bookie Blowout – this is another horse racing tool which gives you tips the night before a race that can then be laid off before a race for instant profit.
Betting Mastermind – This gives you access to every single product listed in this post. Check for cheapest price here.
Whilst there are lots of products to choose between from Mike Cruickshank, Profit Maximiser is the one we’d recommend most, closely followed by EV Maximiser if you’re planning on taking the world of casinos seriously.
About the Author
This post was written by Luke Jordan. Luke founded Beating Betting at the start of 2016 and ran the site until February 2020. He is passionate about entrepreneurship, marketing and video creation.