Ladbrokes £20 Free Bet for New Customers – 2024

Ladbrokes sign up offer

Ladbrokes Sign-Up Offer Overview

Minimum deposit needed: £5


Offer Description: Bet £5 Get £20 (£5 x 4) in free bets.

Sign-up Code: ’20FREE’

Exchange balance required: £75-£100 (we recommend using Smarkets)

Free bet value: £20 (£5×4)

Expected profit: £15

Disclaimer: UK only. Whilst we do our best to update instructions, it is your responsibility to check the terms and conditions for this offer on the bookmaker’s site to ensure you meet the requirements for receiving and using bonus funds. If you notice any changes to the Ladbrokes welcome offer or terms, you can let us know in the comments section at the bottom of this page. 

We do not link to Ladbrokes directly because we do not believe in having any affiliation with, or tie to, bookmakers. Bookmaker affiliates profit from your losses and that is not what we’re here for.

In addition to this welcome offer, a ‘Bet £10 Get £30’ promotion is also available when using the sign-up code ‘G30’. That offer requires a little more exchange liability but generates an EV of around £23.50.

Qualifying Bet

Minimum odds: 1.50

Minimum bet stake: £5

Open up the oddsmatcher and search for a suitable bet with odds of at least 1.5.

Follow our recommended oddsmatcher instructions if you’re unsure what to do here.


Calculating the lay stake

Open up our calculator and input your stake, back odds, the lay odds on Smarkets, and the Smarkets commission of 2% (or 0% if you’re on a promotional deal).

The above calculator screenshot uses dummy odds for the purpose of the example. You will need to ensure you input the odds from Ladbrokes and the lay odds from Smarkets correctly. 

Your back stake is £5.

Your back odds is the price you took on Ladbrokes (minimum of 1.50).

Your lay odds is the lay price available on Smarkets (probably slightly higher than the back odds).

Follow the calculation and lay the recommended stake on Smarkets.

You’ll see the calculator say ‘At odds of Y you could lay £X.XX’.

Lay that figure using the blue ‘lay’ box next to your team on Smarkets.

Lay odds

The liability is the amount you need in your Smarkets balance.

You will lose a small amount in this qualifying bet.


Free Bet

Value: £5 x 4

Recommended odds: 4.5 to 6.5

Open up the oddsmatcher and find a suitable bet.

Once your free bet has been credited, it’s time to earn your profit.

Load up the calculator to input your odds and calculate your lay stake.

Change the calculator’s bet type from ‘Normal’ to ‘Free Bet (SNR)’.

You’ll now be given the lay stake you need to lay on Smarkets and the amount of profit you will make.

Place your free bets on Ladbrokes and then lay using the calculator’s figure.

In the example, using odds of 5.20 on Ladbrokes and with lay odds of 5.60 on Smarkets, we make £3.68 profit.

Our liability is £17.30, meaning we need this much in our Smarkets account. If you choose lower lay odds, you’ll require a lower balance but will also be likely to make a smaller amount of profit.

As there are 4 individual bets you will need to bet and lay all four separately. For the purpose of this example, we’ll assume each bet resulted in the same profit.

Subtracting the qualifying loss from the first bet, which was £0.30, we are left with £14.42 profit in the example.

Subtract your own qualifying loss from your free bet profit so you can track your overall profit from the offer.

Consider placing a mug bet before withdrawal if you win at the bookmaker.

Once you are done, you can move onto completing one of the next sign-up offers.


Information About Ladbrokes

You can change the odds from fractional to decimal by clicking on the cog in the top right corner of the website and selecting decimal. You can see this option below.

Odds-type toggle on Ladbrokes

Ladbrokes are partnered with Coral and they have a matching VIP scheme, although the eligibility criteria is only shown on Coral. Because both sites have lucrative VIP schemes, it’s worthwhile trying to keep the sign-ups spread out and ensuring you keep your accounts in good health by being sensible with them.

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