Last updated: May 2026
Beating Betting is one of the UK’s longest-running independent guides to matched betting, founded in 2016 to help everyday people earn risk-free profits from bookmaker promotions. We’ve helped over 30,000 visitors a month and 12,000 email subscribers learn how to do it properly, for free.
The site was founded by Luke, who had been matched betting for years and wanted to publish the kind of clear, no-nonsense guide he wished had existed when he started. In 2020 the site was bought by current owner Ollie Roberts, another full-time matched bettor with a background in online education. Behind Ollie sits a private team of experienced bettors whose combined profits run into the seven figures.
If you include the friends, family, and thousands of readers who’ve taken our guides and run with them, that figure climbs significantly higher.
If we can explain the process to our parents, we’re sure we can help explain it to you.
If you have any queries about matched betting, please get in touch via our contact page.
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Hi, I’m Ollie. I first heard about matched betting when I was 18 years old.
I remember hearing the pitch for the first time and laughing it off, thinking it was a scam. Who would have thought that around two years later I’d be matched betting full-time and running this site too? Certainly not me.
My background is in online marketing and building informational websites, and (of course) in betting itself. When I realised how little reliable, beginner-friendly information existed in this space, taking on Beating Betting felt like an opportunity to change that. Judging by the volume of visitors and the thank-you emails that land in our inbox each week, I think we’re doing something right.
The vast majority of websites in this niche were just looking to make a quick buck, and a lot of them still are. From day one I wanted Beating Betting to be different. The priority is helping as many people as possible with the highest-quality information possible, for free.
That approach has gained the site a lot of admirers, and a fair share of detractors too. Some people don’t understand that we’re genuinely here to help, to pay forward what was once passed on to us.
It’s for that reason you won’t find any bookmaker affiliate links on this site. It’s funny, most matched betting sites still happily earn an income from people losing money at the bookies and casinos. We only want to help you earn money, and we don’t want to be rewarded when readers gamble their winnings away.
Disclosure: some links on this site are affiliate links to non-bookmaker products and services (for example, tools and books). This does not affect our ability to review products fairly, and we will never recommend something we believe is poor value.
Beating Betting is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
You can find out more about how affiliate revenue works on our total-transparency disclosure page.