# Beating Betting
> Free matched betting and sports betting strategy guides, running since 2016. Beating Betting helps beginners to pros make risk-free profit from bookmaker sign-up offers, free bets and betting exchanges. Around 30,000 readers a month; 12,000+ students on the free course. Owned by matched betting expert Ollie Roberts.

## Core guides
- [Matched Betting: The Ultimate Step-By-Step Guide](https://www.beatingbetting.co.uk/basics/matched-betting-guide/): Complete beginner-to-pro walkthrough of how matched betting works and how to profit with no risk.
- [Free Beginners Course](https://www.beatingbetting.co.uk/beginners-course/): Free email course taking a total newcomer to an experienced matched bettor.
- [Matched Betting Hub](https://www.beatingbetting.co.uk/hub/matched-betting/): The most important no-risk betting content in one place.
- [Matched Betting Calculator](https://www.beatingbetting.co.uk/matched-betting-calculator/): Calculate lay stakes, liability and profit for back-and-lay bets.

## Key concepts explained
- [What is a Lay Bet?](https://www.beatingbetting.co.uk/jargon-busting/what-is-a-lay-bet/): Lay betting and liability explained in plain English.
- [What does Gubbed mean?](https://www.beatingbetting.co.uk/jargon-busting/what-does-gubbed-mean/): Why bookmakers restrict accounts and how to reduce the risk.
- [Best Betting Exchange 2026](https://www.beatingbetting.co.uk/matched-betting-tips/best-betting-exchange/): Betfair vs Smarkets and the best alternatives compared.
- [Best Matched Betting Sites](https://www.beatingbetting.co.uk/matched-betting-tips/best-matched-betting-sites/): Which matched betting services to use and which to avoid.

## About
- [About Beating Betting](https://www.beatingbetting.co.uk/about/): Who runs the site and its track record.
- Founded 2016; owned by matched betting expert Ollie Roberts.
- Team combined matched betting profits: over 1,000,000 GBP.